Naa Ashorkor focused on impacting on her listeners

Naa Ashorkor focused on impacting on her listeners

The African E-News

Starr FM’s mid-morning show, The Zonw host, Naa Ashorkor is making amazing accomplishments on radio given the relatively short amount of time she has been on air.

Naa Ashorkor, who is well-known for her roles in Ghanaian movies and TV shows before joining the EIB-owned Starr FM in August 2014, has now become the goddess of the radio airwaves.

Making the adjustment from TV to radio was “quite unsettling”, she admitted, but Naa found her feet quicker than one would expect, and she said she is enjoying every bit of the attention she is getting, as well as the impact she is making on radio.

“I have been on radio for several times but only as a guest. Radio is different from TV. With TV you direct and present at the same time but radio is magical: you sit at one place and speak and the whole world is listening to you and I get messages from all around the world, Amsterdam, China etc.,” she elaborated her radio experience.

Adding, “Being a radio presenter is a whole new experience, it’s your show and its magic and one amazing part is that I control the show and I don’t get to do that on TV because with TV, someone directs.”

She further indicated, “even the pitch of my voice. Most of my friends normally ask: ‘How different is TV from Radio?’ and I tell them Radio is amazing, it’s all up to you and a great feeling.”

Naa is trusted with the station’s flagship mid-morning show which is structured and produced to relax people so they can be at their most productive at work; and by all indications, she is excelling at it as she has won for herself hundreds of eager and committed listeners.

Swaying her listeners with good music depending on what the day’s mood is whenever she sits behind the console; Naa Ashorkor outlined that three things has kept her focused, “God, my team of producers and DJ and my determination to keep my listeners entertained, inspired and focused as they go through the first half of the working day.”

“My Producer, Catherine is just perfect, she is multi-talented; she runs the show, getting guests, calls, asking the right questions, topics and all. She is all you can get in a great producer,” Naa Ashorkor commended the head of her production team.

She also commended her DJ, DJ Mono; “Mono has been of great help to me. Before I started Radio, I had this perception about DJs playing for parties, party songs and no cool music at all, but since I started radio, I realized it’s not just that.”

“DJ Mono is super, he is a great person, he takes me through all the playlist and there is not a single day that I have never enjoyed any of his songs. You should get a DJ who really knows music; he has been a great support to me throughout the show,” she said.

Adding, “I told my DJ that the day he would call in sick, I would call in sick too.”

With Pharell Williams’ ‘Happy’ track as her sign-on tune; the Zone host indicated that she chose that song because “it has a magical effect on a listener who isn’t happy and makes me dance as well. It puts me in the right mood and frame of mind to start the show.”

Knowing very well she is in a competitive zone; Naa noted that she is focused enough not to allow the strain of competition drain her positive energy and outlook;

She said, “I think the only thing that keeps me going and doing well in my opinion is the fact that I don’t really think about my competition. I just try to do me, and grow me and be the best that I can be.”

“I don’t really have time to think too much about what other people are doing among other things because I don’t listen to them at all. Because I’m on air at the same time. So they are not on my mind at all,” she added.

According to her, her utmost priority is improving on what she has already built; “I just focus on growing the show, and growing me on the show. And being the best that I can be. And that’s what I do. So the competition is not so much on mind.”


Editor’s Note: This piece was submitted.

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